Booklet design for Great Walks of Australia showcasing an exclusive collection of Australia’s best walking experiences. Each of these independently owned, guided, multi-day walks is unique. Together they cover some of Australia’s most iconic landscapes.
Booklets were designed to encapsulate a sense of the walking terrain, scale, grandeur and diversity. Distribution was via international trade show for travel agents and direct to prospective walkers via regular travel shows, online enquiry and at the completion of one of the 12 participating walks.