Last winter MDW teamed up with oOh! to promote Hotham across 23 Melbourne outdoor digital billboards.
Kicking off with the Bourke Street Mall, a fun creative was developed on 10 second rotation.
A lot of mountain to play with… explore, share and enjoy.
The creative had to be flexible to best fit a range of billboard aspect ratios including banners, towers and corner wraps.
Phase 2 of the Hotham campaign went indoors with Mountain | TV.
Select MP4 sites received streamed mountain footage, complimenting the outdoor digital campaign, creating what felt like a real time window to winter on the mountain.