Last winter MDW teamed up with oOh! to promote Hotham across 23 Melbourne outdoor digital billboards.
Kicking off with the Bourke Street Mall, a fun creative was developed on 10 second rotation.
A lot of mountain to play with… explore, share and enjoy.
The creative had to be flexible to best fit a range of billboard aspect ratios including banners, towers and corner wraps.
Phase 2 of the Hotham campaign went indoors with Mountain | TV.
Select MP4 sites received streamed mountain footage, complimenting the outdoor digital campaign, creating what felt like a real time window to winter on the mountain.

Booklet design for Great Walks of Australia showcasing an exclusive collection of Australia’s best walking experiences. Each of these independently owned, guided, multi-day walks is unique. Together they cover some of Australia’s most iconic landscapes.
Booklets were designed to encapsulate a sense of the walking terrain, scale, grandeur and diversity. Distribution was via international trade show for travel agents and direct to prospective walkers via regular travel shows, online enquiry and at the completion of one of the 12 participating walks.

MDW through Murrrindindi Shire and with the support of Forest Fire Victoria, created four mountain bike trail maps to illustrate the great MTB terrain on offer in the Murrrindindi Shire.
Basic contour maps overlayed with plot data provided by local riders served as the base for each map. Files were then layered before adding hill shading, coloured trails and directional markings.
The contour maps were then incorporated into trail head signage. Each sign included topographical information, individual trail data with elevation profiles, difficulty ratings, easy reference trail colour coding, seamless trail iconography and a QR code for quick scanning and downloading as a pocket map… easy!
A side project running in parallel was on trail signage. Directional panels and colour coded trail icons were developed for easy fabrication and installation throughout the trails. The on trail signage was kept as simple as possible for easy recognition on the move.

Hotham’s goal was for a responsive website design which streamlined guest access.
The team… MDW, Go Creative, MHSC and MHRMB set about to create an easy to use mountain web interface.
Home page widgets made purchase of lift passes and resort entry simple. A drop down terrain and roads widget provided real time snow, weather and road conditions.
An integrated accommodation finder meant guests could click, search, book and go…
The snow cam platform provides 360° live continuous vision from dawn to dusk.
Hotham’s legendary fine dining was never easier to find.
And as the each season unfolds the video and image galleries stir desire.
Daily snow reports arrive in your inbox from our mountain whisperers with sage advice on where to find the good stuff. That’s top level mountain intel delivered to Hotham devotees before breakfast… clean and simple.

The Bonegilla Memorial Wall… ‘The Arc’ is a boat shaped installation that incorporates the name and information plaques of the Bonegilla residents from 1947 to 1971.
The sculpture was designed and constructed by MDW to celebrate the national significance of Bonegilla’s 310,000 migrant residents, as they entered into a new way of life here in Australia.
The nature of the two arcs resembles a boat shape that embraces the viewer as they walk through it looking at the plaques.

A seasonal tool to keep the Australian snow fraternity up to date on the Hotham’s latest news and snow holiday deals. The Winter Guide is distributed via the snow retail network and is used to support online and travel show enquiries.
A great way to showcase Hotham’s spectacular natural terrain and beauty.

Works by Richard Janson. An exhibition catalogue of timeless images capturing the beauty of the everyday, easily overlooked.
Inspired by 17th-century still life Dutch painting the works almost conjure the style of baroque artist Caravaggio.
The MDW created minimalist design and layout for the catalogue was to allow the artist works to convey his intent to allergories still life a new.
Art approaching gastronomy.

On the first day of winter a giant mosaic of a Sloane’s Froglet was created by artist Vicki Luke with a team of volunteers.
A project funded by NSW Office of Environment & Heritage as part of the Saving Our Species program in partnership with AlburyCity. The aim was to connect kids with their local species by growing 2.5cm frog to 40metres.
Volunteers painted 1200 boards to a digitised design representing the unique markings of this tiny frog. Surveyors, volunteers, coloured boards, plans and the lead artist gather early on a frosty morning.
Helicopter is ordered for noon… No pressure.

A family owned paddock to plate start-up, Grass Roots Beef is focused on sustainability and ethically produced delicious grass fed beef. MDW started with a clean plate and built the brand, seasonal print brochures promoting bulk packs and seasonal digital collateral. Home made Onion Jam was added to the range with Tom Tom Sauce soon to join the line up.

A serious of 10 line drawing illustrations by Vicki Luke for the Outback Spirit, Australian Extraordinary Outback Expeditions, escorted tours booklet.

3.6m Trilobal translucent banners for AlburyCity as part of the Upstream Arts + Culture Festival in March 2020. The banners tell the story of Noreuil Park, a popular gathering place that was built by returned soldiers from WWI. Honouring the extraordinary bravery of the Albury Battery in the Noreuil and Bullecourt battle, the returned soldiers built Noreuil Park as a government initiative.
From the ashes and deprivation of war came a celebration of peace and beauty, converting a popular bend in the river to a leafy parkland.

A Guide to Fertility Treatment with Reproductive Medicine. Booklet design and illustration for print and web download via pdf or flipbook.

The x-ray group branding… concept, design and rollout.